• The Precint (map)
  • 315 Brunswick Street
  • Fortitude Valley, QLD, 4006
  • Australia


For the very last Purposeful CX event of the year, we have joined forces with design and innovation academy Skills of the Modern Age and Sqr One to bring you what we believe is our best event yet.

We will be sharing with you the journeys of well-rounded designers and leaders who have like you started in the world of CX, Service Design, Human Centred Design, UX to make the world a better place.

This event will leave you inspired and ready to create your very own design leadership journey. You will be able to have meaningful chats with each and one of our panellist plus the very team of Sqr One, Affix and SOMA who will be there to provide insights and tips to get your design toolkit ready for 2020.

If you are interested in making a difference in your life, team or organisation and simply need a few ideas to make you a well-rounded design leader, then think no more.

We will use the incredible knowledge from our panellists to show you how they have themselves navigated their way through the fog of design to become thought leaders and experts in their individual areas.

Plus we will have canapes, vino, beers and of course, the best high-five concierge you can find in town!

/// What you'll learn:

  • Design leadership shortcuts and hacks from thought leaders' own design capability journeys

  • The skillset of design leaders

  • What it means to be a design leader

  • The toolkit of a design leader

  • How to build design leadership capability journeys

  • Much more...

/// The Speakers:

Tom Richardson, MD APAC, InVision

Tom has seen it all! Tom is privileged to lead the great InVision team in Asia-Pacific, responsible for Sales, Customer Success, Account Management and Business Development across the region. Today, 6,000 customers across APAC use InVision to design, build and scale their digital products. Globally, InVision has more than 5 million users and 60,000 customers - including 100% of the Fortune 100. Amazon, AirBnB, Uber, Slack, Netflix and Starbucks all use InVision to build products that people use and love every day.

Michelle Bell, Suncorp Digital Labs - CX Designer

From graphic design to Comms to Marketing and now CX Designer at Suncorp Digital Labs, Michelle is the true example of Design Leadership. Michelle's background is across a combination of communications, marketing, and design. She is creative, curious and compassionate, and loves practising and sharing human-centred design methodologies to create awesome customer experiences.

Jake Dutton, Senior Service Designer at Telstra

Jake is about translating innovative technology into meaningful experiences. Putting customers at the heart of what he does, Jake is passionate about solving real problems for real humans as humans. Jake currently works at Telstra in a team of human-centred forward-thinking and strategic rockstars. Focusing on needs and behaviours, he designs products, services and experiences that excite and transform the way customers experience Telstra. An always learner, Jake is a great example of Service Design maturity.

Justin Thiang, Logan City Council, City Innovation Lead

Justin’s Industrial Design experience ranges from startups to international organisations focusing on human-centred design, sustainability and economic growth. Justin is passionate about user empathy, identifying cross-functional teams and applying the design process from concept through to delivery. Justin is currently an Innovation Ecosystem Builder in the City of Logan. He demonstrates how design leadership can empower and connect people resulting in effective collaboration.

Elizabeth Emery, Super Retail Group, Omni Strategy & Innovation Manager

With a passion for creating meaningful customer experiences that transcend digital and physical worlds, Elizabeth utilizes human-centred design techniques and harnesses the power of collaboration to deliver innovative solutions for iconic Aussie brands Supercheap Auto, rebel and BCF in their journey towards becoming a world-class omnichannel retailer. Liz is a vivid example of Digital human-centred design maturity.

/// The Facilitators:

Nate Sturcke

Nate Sturcke is passionate educator and supporter of the local Perth innovation ecosystem. Over the last 5 years, Nate has worked with over 4,000 entrepreneurs through a variety of programs, including the Silicon-Valley based Founder Institute accelerator; Google-backed Startup Weekend; and RAC SeedSpark seed fund. In both 2017 and 2018, Nate was awarded the WA Startup Community award for his role in promoting early-stage entrepreneurship throughout the state.

Ale Wiecek

Ale, Founder and Chief Empathy Officer at Sqr One, is a respected voice in the emerging space of Innovation, Human-Centred Design, Service Design, Wellbeing and the Future of Work. Her international roots and multinational experience in Digital Transformation and User Experience have been a vital part of Ale’s 20 years’ experience working across 3 continents.

Now as the Founder and Chief Empathy Officer at Sqr One, Ale is on a mission to eradicate poor education around innovation by bringing her expertise on topics such as Empathy, Service Design, Change Management and Transformation to small and large businesses and organisations.

Over the last few years, Ale has completed several digital, customer experience and employee transformation projects across government and non-government organisations with the objective of increasing customer engagement, acquisition and retention while ensuring employees have a voice in the future of their businesses.

Ale has worked with a range of clients including TransLink, Suncorp, TMR, Fox Sports, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, Queensland Department of Housing and Public Works, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, Cievents, NSW Finance Services & Innovation, Stockland, Mater Hospital and more.

/// Who Should Attend

It will be a perfect opportunity for anyone in marketing, customer experience, employee experience, design, business, strategy, product development, customer service, sales, transformation and innovation.
Corporates, freelancers and students will equally benefit from the experience.

/// Cool Things you can Expect

  • Energising canapes to wrap up the day!

  • Networking with attendees and support from our networking buddies to find likeminded people you can connect with

  • Free cuddles (this is for real!)

  • Q’s and A’s time at the end of the presentations

  • Icebreaking activities

  • Prize draw

/// For Those Attending our Day Workshops

If you have booked a ticket to any of these workshops, your entry to this evening event will be complimentary. Just send an email to amielcortes@sqrone.com.au to get your promo code.

Design Dash Rapid Prototyping

Design Dash Service Design

Design Dash Facilitation

/// For Those who might need assistance

It is important for us to make the event accessible and inclusive for all participants. If you have a need for support or assistance, please comment below:

For example, support with a visible or invisible disability, information on wheelchair or mobility access, private space for breastfeeding parent, hearing impairment support, or other needs you would like us to be aware of to ensure you have a successful experience at the event.

Any questions? contact us at amielcortes@sqrone.com.au.

/// Shout Out to Affix

Thrilled to have Affix Recruitment as our proud partner. Big shout to these legends for helping us put together this awesome event!

Affix helps customers and candidates transform, innovate and grow through connecting talent and companies with purpose. Their mission is to effect positive change in the recruitment industry, push the boundaries and do things differently.


Early bird tickets are available until Friday 8th November or until the allocation has run out.

Can't wait to see you there!