Empathic customer & employee experience design expert, purpose driven marketer, inspirational keynote speaker, engaging facilitator and ‘Despacito’ fan.

/// About ale

Ale Wiecek, Founder and Chief Empathy Officer at Sqr One, is a respected voice for the emerging space of Human-Centred Design, Design Thinking, and Customer Experience Design. Her international roots and multinational experience in Digital Transformation and User Experience have been a vital part of Ale’s 20 years’ experience working across 3 continents.

Now as the Founder and Chief Empathy Officer at Sqr One, Ale is on a mission to eradicate poor customer and employee experience by bringing her expertise on topics such as Empathy, Customer and User Experience Mapping, Digital Transformation, and Design Thinking to small and large businesses and organisations.

Over the last few years, Ale has completed several digital and customer experience transformation projects across government and non-government organisations with the objective of increasing customer engagement, acquisition and retention while ensuring employees have a voice in the future of their businesses.

Ale’s strong background in taking care of complex Omni-Channel projects at both OPSM and Bayer has allowed her to gain a rich perspective on resilience, technology, employee experience and transformation.

Combining her deep understanding of both empathic and strategic techniques, Ale continues to impress her audiences by providing them with measurable solutions to their real-world problems. Ale and her team have provided consulting services, training and facilitation, and solved a diverse range of Digital, Customer Experience and Employee Experience problems using Design Thinking as a framework and applying tools such as customer and user journey maps.

Ale loves the colour blue, working out (she is one of those lady warriors at the gym), naps, a good book, music (‘Despacito’ of course), French movies, hot dogs, advocating for mental health, travelling, waking up at 4 a.m. and making her bed to perfection every day. She is a mum of two, a wife, and spending time with her little family (manic, stressful and adorable all at the same time) is all she wants.

/// Keynotes

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A Trek of a Lifetime

In November 2011, while Ale was enjoying her non-traditional honeymoon with her husband and trekking the Inca Trail in Machu Picchu, she experienced one of the most memorable and unforgettable moments of her life: being gifted a wedding cake 2400+ meters above sea level.

During this moving and hilarious talk, Ale deep dives into how this very experience drove her to founding a Human-Centred Design practice and how memorable customer experiences shouldn’t be left to chance, but rather crafted and created by individuals who have a passion for customer experience and empathy.

The talk will draw on the fundamental drivers of human behaviour and psychology and explains why we are more attracted to businesses, brands, and people who are brave enough to be playful, empathetic and customer-centric.

Designing Humanity

In today’s world, it’s no longer about B2B or B2C: it’s about Human-to-Human marketing. ‘Designing Humanity’ offers the audience a practical, hands-on guide in Human Centred Design and how Marketing, Communication, Innovation and Human Resources professionals can leverage the power of empathy to better connect with the humans they really care about - their customers and employees.
In this talk, Ale explains the value of incorporating the agile and human centred approach such as Design Thinking to innovate and disrupt. Ale shares ideas on how to apply this incredible methodology to the transformation & Innovation, Marketing, Comms, Customer Experience HR, L&D space, depending on the audience. She challenges the audience to think differently and go back to basics about the work they do every day while embracing innovation in this digital world through insights from their customers' hearts and minds.

Empathy in Leadership

Research shows that compassion and curiosity increase employee loyalty and trust and that feeling of warmth and positive relationships at work have a greater say over an employee’s loyalty than the size of their salary. How then, can leaders best use empathy as a tool to ensure employees and subsequently, customers, remain loyal and satisfied?

In this eye-opening talk, Ale explains the role empathy plays in becoming an effective leader and offers a step-by-step guide for leaders to develop and strengthen their “empathy muscle.” She shares staggering statistics about employee disengagement and customer dissatisfaction, whilst providing effective ways to tune into the minds of employees that will have a greater impact on innovation performance.

I Do Give a F***

As an entrepreneur, wife, and mother, Ale has suffered from the highs and lows of start-up life, affecting her mental health greatly. Like Ale, people all over the world are constantly feeling the stresses and pressures of entrepreneurship, preventing them from living into their greatest potential.

In this honest and vulnerable talk, Ale shares her personal battle with anxiety and burnout whilst on the journey to self-discovery. By harnessing the power of intention, Ale created her own 'peak persona' toolkit to manage the challenges of business and personal life she faces on a day to day basis.


/// SOme of Ale’s clients

Some of our clients include Translink, Fox Sports, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, NSW Finance Services & Innovation and more.


/// Resources