Empathic customer & employee experience design expert, purpose driven marketer, inspirational keynote speaker, engaging facilitator and Despacito fan.

/// About ale

Ale Wiecek, Founder and Chief Empathy Officer at Sqr One, is passionate about Human Centred Design, Design Thinking and Customer Experience Design.

Digital Transformation and User Experience has been a vital part of Ale’s 17 years’ experience working for multinational organisations across 3 continents. Now as the Founder and Chief Empathy Officer at Sqr One, Ale is on a mission to bring to Brisbane and Queensland, her expertise on topics such as Empathy, Customer and User Experience Mapping, Digital Transformation, and Design Thinking to small and large businesses and organisations.

Over the last few years, Ale has completed several digital and customer experience transformation projects across government and non-government organisations with the objective of increasing customer engagement, acquisition and retention while ensuring employees have a voice in the future of their businesses.

Ale and her team have provided consulting services, training and facilitation and solved a diverse range of Digital, Customer Experience and Employee Experience projects using a Design Thinking Framework (empathise, define, ideate, prototype and validate) and applying tools such as customer and user journey maps.

Ale’s strong background taking care of complex Omni-Channel projects at both OPSM and Bayer has allowed her to gain a rich perspective on resilience, technology, employee experience and transformation.

Ale loves blue, working out (she is one of those lady warriors at the gym, naps, a good book, music (Despacito of course), French movies, hot dogs, mental care advocate, travel and making her bed. She is a mum of two, a wife to one lovely husband and spending time with her little family (manic, stressful and adorable all at the same time) is all she wants


/// Keynotes

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The Imprint Generation

Today's speed and scale of organisational change makes it harder than ever to keep employees and customers engaged. In 'The Imprint Generation', Ale deep-dives into the foundations of successful and meaningful employee and customer experiences, and provides easy-to-implement hacks to benefit any organisation.
Why are employees and customers asking for more? Explore how some popular EX/CX centred practices can deliver a powerful bottom line and drive profits by understanding customer’s emotions before, during and after a brand experience.

The Tale of a Marketer Turned Designer

It’s no longer about B2B or B2C: It’s Human-to-Human marketing. In this talk, Ale shares her very own journey into building a design practice and how marketers can find ways to bring more meaning to their work and design great experiences.

I Do Give A F***

An an entrepreneur, mother, and wife, Ale has suffered the highs and lows of start-up life, affecting her mental health greatly. In this talk, Ale shares her personal battle with anxiety and burnout but, most importantly, her journey to self-discovery. By 'adulting-up', Ale created her own 'peak persona' toolkit to manage the challenges of business and personal life.


/// SOme of Ale’s clients

Some of our clients include Translink, Fox Sports, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, NSW Finance Services & Innovation and more.


/// Resources