Discover how to deliver an amazing customer experience that cultivates empathy, brand loyalty and profitability.

Whether you are a start-up, a small to large organisation or a marketing/customer experience professional who has heard of customer journey mapping before, or looked into ways of implementing it in your business or department but the methodology and steps aren’t quite clear, this workshop is for you!

Our one-day hands-on workshop will help you develop the skills and techniques to successfully create and implement customer journey mapping and customer experience strategies in your company.

We all know what it’s like when we put our trust in a business only to be let down and disappointed. I’ve been there, you’ve been there, and it’s not fun is it? Imagine if you could anticipate your customers ever move, thought and feeling and tailor their experience to ensure they are so happy with you that they can’t wait to work with you again and tell all their friends!

You’ll be able to ask questions around customer journey mapping in a safe, relaxed and professional environment, and learn best practices and step-by-step ways to deliver a meaningful and profitable customer experience via the power of customer journey maps.

/// The experience

This one-day workshop will give you a comprehensive understanding of the key customer journey mapping principles, tools and methodologies.

It will be a hands-on workshop with role-playing, inspiration and knowledge-sharing so you can walk away with a clear idea of how to connect with your customer.

After this workshop, you will be able to expand your empathetic self to understand and tune in with what your customers really need.

No prior knowledge on design thinking and CX is required—we will use design thinking and marketing foundation principles to bring you up to speed.

You will learn how CX and journey mapping can help grow loyalty and revenue in your business as well as promote customer advocacy and recommendations.

8:15 Registration

8:30 Introduction to CX design & customer journey mapping fundamentals

10:15 Morning tea & coffee hit

10:30 Exercise: Empathy map & types of customer journey maps

12:00 Lunch and leg stretching

12:30 Exercise: Salsa dancing (kidding)… creating personas

1:30 Exercise: Creating customer journey maps

3:30 Afternoon tea

3:45 Types of research methods

4:30 Pro tips for workshops facilitation and end

Please note this agenda may be altered to ensure we provide the value you deserve on the day.

/// How will you feel after the workshop?

  • You will feel empowered, inspired and ready to take action the moment you leave.

  • You will meet likeminded people who, like you, want to find a clear path to success in business while being more human-centric.

  • You will have a better understanding of customer journey mapping and CX so you can implement an action plan that attracts your audience.

  • You will feel confident and prepared to try a few different ideas and be agile in the way you approach your business.

  • You will understand why creating something meaningful for your customers is important and profitable for your business.

  • You will know how to make it all happen by using the tools we teach you to take action and even host your own workshops.

/// What will you learn?

  • why CX and customer journey mapping are such valuable tools in today’s ‘era of the customer'.

  • about the types of customer journey maps with our step-by-step guide on how to use them and their individual pros and cons.

  • how to foster a purpose-driven, empathetic culture in your business to achieve desired results.

  • what research methods to use in the process of creating excellent CX.

  • how to build customer personas and what information you actually need.

  • how and when to use an empathy map.

  • how to walk in your customer’s shoes so you can understand them better.

  • how journey maps can help you save time by identifying and prioritising your CX and marketing efforts.

  • the best daily and weekly actions for a business to take to become customer-centric.

  • how to make your organisation believe in CX and journey mapping benefits.

  • how to maintain and delight your customers across all your channels and touchpoints.

  • how to attain new customers with limited to no marketing budget.

/// Who should attend?

  • Start-ups and entrepreneurs who want to learn more about customer experience and customer journey mapping and its benefits.

  • CEOs and founders of established small to large organisation who have faced challenges gaining and maintaining customers.

  • Marketing, customer experience or user experience professionals who would like a more holistic approach to their projects.

  • Entrepreneurs with an existing service or product who need help understanding their customers’ needs and desires.

  • Anyone passionate about innovation, design thinking and CX, who is willing to do things differently and be more empathetic while getting business results.

  • Anyone who wants to improve their existing marketing and CX knowledge.

/// Tools we’ll give you

  • Industry case studies

  • Empathy map template

  • Personas template

  • Research framework

  • Customer journey mapping templates Prioritisation

  • Framework for all marketing activities

  • CX framework and methodologies

  • Hands-on replicable exercises

/// Bonus:

All attendees will receive:

  • a one-hour strategy session (worth $250) with Ale Wiecek from Sqr One.

  • Waiting list access to Sqr One's CX Design Mastermind group

/// Conditions & FAQs

Q: Where will the event be hosted?
A: Brisbane CBD, we will confirm the venue shortly

Q: Are there any discounted tickets? 
A: The ticket prices are below.

Early bird: $375
Early-bird group of 2: $350 pp
Early-bird group of 4: $330 pp
VIP early-bird (4 hours consulting included): $975 (limited to 10 people only)
Standard single: $425
Standard group of 2: $400 pp
Standard group of 4: $380 pp

*All prices are exclusive of GST.

Q: Will refreshments be provided?
A: Yes, morning tea, lunch and afternoon tea will be provided. If you have any food intolerances or allergies, please email up to one week before the event.

Q: Do you offer refunds?
A: We offer refunds to anyone who genuinely rates the workshop lower than 7 (out of 10). You must attend and stay until the end though.

For those unable to attend, you can transfer your ticket to a colleague or friend.

Q: Is there parking available?
A: There are plenty of paid parking options around the venues we are looking at.

Q: Is this event locked in?
A: We require a minimum of 5 people to run the workshop effectively and to deliver the best possible learning outcomes. In the unlikely event that this event is cancelled by the event operator, all paid tickets will be refunded in full as soon as practicable, and a minimum of 48 hours’ notice will be given.

Q: Do I need previous customer experience or customer journey mapping knowledge?
A: Not at all. But if you know your customer a little more than anyone else in your organisation, that is a plus!

Q: Will I feel like I’m getting one-on-one attention on the day?
A: Yes. We will endeavor to deliver the best possible coaching and guidance on the day, and will work in groups for some parts of the day to bounce ideas.

Q: What should I bring?
A: Yourself, big smiles and an open mind. Feel free to bring your laptop or iPad to take notes or to use during the breaks. The venue has Wi-Fi for us to use.

Q: What should I wear?
A: Comfy clothing and shoes are advised, because there will be some standing during practical exercises.

Q: Will the workshop run for the whole day?
A: We generally run to time, but you are, of course, free to leave earlier if required.

Q: Why is Sqr One’s workshop price so reasonable in comparison to other CX providers?
A: We work with like-minded venues and vendors who, like us, want to make a difference in the world. We truly want to grow CX knowledge in as affordable and accessible ways as possible.

Q: Will there be photos/video taken? 
A: It is very likely we will be taking photos or videos during the event for promotion purposes. If you have any concerns regarding this, please let us know.

Q: What time do we start and finish?
A: We start at 8:30am. We would love you ro arruve by 8:15 to register, get comfortable and get to know your fellow attendees and Ale. We will aim to end the workshop by 4:30 pm.

Q: How can I contact Sqr One with any questions?
A: You can call Ale Wiecek directly on 0406 658 854 or email Sqr One at