Get to know your customers so you can wow them first time, every time

We work with businesses (like yours) to help connect the dots with your customers' ideal purchase paths before, during, and after a sale or interaction.

We use empathy to guide you in crafting a unique, memorable an unique customer experience that meets your customers’ needs and helps you achieve your business goals. With a seamless experience across all your marketing touch points, we’ll ensure your brand stands out and we all make the world a better place.


Our mission is to eradicate bad customer experience in the businessES we support. full stop.

Sqr One is a Brisbane-based empathic customer experience design studio. We specialise in developing customer-centric strategies that skyrocket engagement through empathy. 

We are tool agnostic but we utilise design thinking techniques to validate insights and create fully tested and validated ideas.

Keen to connect? Book a 30 mins free discovery session today!

Want to know more about our motto? Check our video with Founder Ale Wiecek below: 




Hello! I’m Ale Wiecek (pronounced Ally Whycheck) proud founder of this humble studio dedicated to help YOU have a serving, loving and more profitable business that makes you and your customers stand out from the crowd. 

I love blue (can't you tell?), aprons (even thought I am not that good in the kitchen), naps, a good book, French movies, hot dogs, travel and fitting 20 minute workouts when I am not too sleep deprived. I am a mum of two (hence the sleep deprivation), a wife to one lovely husband and spending time with my little family (manic, stressful and adorable all at the same time) is all I want. I was born in Venezuela (yep we are famous for tons of Miss Universe crowns but don't ask me why!) but experienced my corporate years in London working for a few cool companies like Microsoft and landed to Australia with promise of good weather. 

Helping small businesses and brands think big, and large businesses and brands think small lights me up. I'm passionate about transforming good customers into great customers and great customers into raving fans, and helping you build lasting and profitable relationships with your customers. Because a world without deep connections, is not worth living.