Our mission is to eradicate bad customer experience in the businessES we support. full stop.

Sqr One is a human centred design practice based in Brisbane.

We use insights, data, human centred design and a lot of coffee to strategise on how to better reach your target audience while supporting your bottom line.

Founded with humanity in mind, our mission is to help organisations practice empathetic design so users, patients, customers can feel loved and we can feel satisfied and truly live into the work that we do.

We are driven by the realisation that we can assess, track and transform organisation using empathy, customer experience design and technology while bringing humanity and possibility to all of us.




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A letter from Ale Wiecek

Oh Hello!

I am Ale Wiecek, Founder and Chief Empathy Officer at Sqr One and I am passionate about Human Centred Design, Design Thinking and Customer Experience Design and anything that involves sharpies and post-it-notes!

I’ve been working on Digital Transformation and User Experience for more that I want to admit ( 18 years or so) for multinational organisations across 3 continents ( yes, I love to travel!). Now at Sqr One, I am on a mission to bring to Australia, my good set of ears and my expertise on topics such as Empathy, Customer and User Experience Mapping, Digital Transformation, and Design Thinking to help businesses and organisations who struggle to innovate with humanity in mind.

Over the last few years years, Sqr One has completed several digital and customer experience transformation projects across government and non-government organisations with the objective of increasing customer engagement, acquisition and retention while ensuring employees have a voice in the future of their businesses.

We have provided consulting services, training and facilitation and used tons and tons of post-it notes (remember, my favour thing?1) to solve a diverse range of Digital, Customer Experience and Employee Experience projects using a Design Thinking Framework (empathise, define, ideate, prototype and validate) and applying tools such as customer and user journey maps.

Some of our clients include Translink, Fox Sports, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, NSW Finance Services & Innovation and more.

I love blue, working out (I am one of those lady warriors at the gym. It comes with age I tell ya!), aprons (even thought I am not that good in the kitchen), naps, a good book, music (Despacito of course), French movies, hot dogs, travel and making my bed (it just sets you up for success). I am a mum of two, a wife to one lovely husband and spending time with my little family (manic, stressful and adorable all at the same time) is all I want.

Can’t wait to meet you!   

Ale Wiecek, Founder & Chief Empathy Officer